Little Poppy Press
DIGITAL BUSINESS & SOCIAL MEDIA MARKETING STRATEGY
Objective: To launch an online paper stationery business.
Approach: Marketing Consultancy
In this approach, I helped the client by creating digital set-up for marketing stationery products, website management, social media content strategy, copy-writing, blogging etc
Project Work: The project was about starting a nascent home business, converting hobby into business idea project. Considering there are many home business entrepreneurs in the space, finding a niche and differentiating factor was important. This project involved work from ground up; starting from the basics of naming the business, buying domain name and hosting an online shop and optimizing seo via blogs.
Services: In this digital marketing project, I provided the business with:
1) Website Creation- Domain name + Hosting+ Online Shop
2) Social Media set-up & Content Calendar
4) Website Content
5) SEO optimized Blogs
Avoconnect: A Digital Business Card App
DIGITAL & SOCIAL MEDIA MARKETING STRATEGY
Objective: To ideate Digital Communication Strategy to launch and promote Mobile App for its B2C and B2B customers
Approach: Marketing Consultancy
In this approach, I help the business by creating their marketing strategy, developing content collaterals, copy-writing, blogging etc and working with your team to build and manage their marketing operations from ground up.
Project Work: Considering there are many digital business card mobile apps already in the market, the idea was to create website and social media content showcase the app’s USP’s to the target audience. The execution required 2 different approaches, one for reaching out directly to customers (B2C) and other approach was to reach out to networking organizations (B2B).
Services
1) Digital Marketing Strategy
2) Social Media set-up & Content Calendar
3) Email Marketing Content
4) Website Content
5) SEO optimized Blogs
6) Resource training
Invincible Vision(NGO)
SOCIAL MEDIA MARKETING STRATEGY
Objective: To create Social Media Strategy for an NGO that supports a very rare disease cause.
Approach: Do-It- Yourself (DIY) Marketing
In this approach, I work with team understand requirements and guide them on how they can effectively build and manage marketing activities. The consultancy could be an hour long virtual brainstorming session or it might be a half-day team workshop in your office with your team.
Project Work: The NGO needed help in effectively raising awareness on social media for a very rare disease, so they can reach more people, raise funds for research to find a cure and also create a community.
The project work, helped them with providing sample of social media content and communication approach across different platforms and strategy to reach out to their target audience and increase impressions on social media via content. Considering there was no marketing budget, the consultancy helped the organizers with direction on their social media strategy.
Services: In this DIY consultancy project, I provided the business with:
1) Social Media Content & Engagement Strategy
2) Logo Recommendation